The Commission has issued a non-compliance decision under the Digital Markets Act (DMA) addressing the failure of Apple and Meta to meet their legal obligations as ‘gatekeepers’. 

In particular, the Commission found that Apple breached the DMA by adopting Anti-Steering Restrictions, making it impossible for users to be informed of alternative purchase options outside of Apple’s App Store, thus limiting competition. It must also pay a €500 million fine which reflects both the seriousness and duration of the violation.

Instead, Meta was fined  €200 million for its adoption of the ‘consent or pay’ model regarding personal data across services. In fact, users had to either consent to full data tracking for personalized ads or pay a monthly fee for an ad-free experience. In November 2024, Meta rolled out a revised ad model, claiming to use less personal data, but this is still being evaluated by the Commission.